There are a few good things that happen in November 
that are noted on my calender. The obvious one being Bonfire night…but 20 days 
on and you hit my birthday, followed very closely by one of my younger brothers’ 
birthdays as well.
But this year, anyone 
interested in film making should have the 3rd of November stamped firmly into 
their diaries…Why? Well many of you are familiar with the huge DSLR boom in film 
making and mainly the contribution of Canon with their ‘game-changing’ (a phrase 
that is used far too much these days) 7d and the revolutionary full frame 5D.
 
While Canon has some how become a beacon for the 
Indy film makers and accidentally fallen into the market of film making, they 
never fully intended to create a DSLR that would be used to make films. So it 
was some-what of a shock to find the ‘stills camera’ being adopted and used in 
this way. Naturally filmmakers like the beautiful image the full frame sensor 
creates, the array of accessible glass, the weight & size and more 
importantly the price… and all this at 1080p…it is understandable why the DSLR 
revolution was embraced by the low budget film maker, TV Commercials, TV series 
and music video industry alike.
The only problem with the DLSRs is that they were 
never really intended to be film cameras and so to use one correctly, you needed 
to have a host of add-ons and attachments in order to make it more like a 
traditional film camera.
So it has been greatly anticipated that now Canon 
have cottoned-on to what people want (and discovered this new market), they will 
make their next generation DSLR with the film maker in mind. So for the past few 
years, there has been great speculation about what this camera will be able to 
do and what it won’t…will it still have the rolling shutter or will it be a new 
mirrorless camera? There has been even more speculation about what it will be 
called…the Canon 8D or the Canon 5D mark3!
Well it seems like the wait 
is finally over. Canon have said that they have a very significant global 
announcement to make on November the 3rd http://www.cinema5d.com/news/?p=8026 So 
could this be the unveiling of their new camera? The forums are a blaze with 
speculation and now it is just 2 weeks till we all find out
So that is that…or is 
it?
Well as if that wasn’t a big enough announcement to 
make on that day, it seems that RED digital cinema also have an announcement of 
their own to make on the 3rd of November…is it a coincidence that two of the big 
power-houses are making announcements to the industry on the same day or is 
there a fierce marketing strategy going on here? Who knows…but what I do know is 
that it will be a day to keep watching and see what these two great heavy 
weights have to say because the only winner here will be the filmmakers.
Many are speculating that RED will be announcing the release of the RED Scarlet which is the little brother of the RED Epic.
It has a slightly smaller 3k  chip but still boasts 
some very impressive statistics. This would certainly be a camera that would be 
competing with the DSLR market and probably hoping to coax the Indy market to 
take a step up in quality from the DSLRs and it will have a very aggressive 
price point to match…but is that really all that RED are going to announce?
This camera has been announced for quite some time 
and to simply announce that the camera is ready to ship is hardly breaking news. 
RED have a tradition of breaking the mould and being way ahead of the 
competition so I would suspect that when they make an announcement it is worth 
sitting up and taking note as they will probably blow us all away with what is 
to come.
So on the 3rd of November we could be seeing Canon’s 
new killer DSLR and then right after that we might witness the release of the 
ultimate DSLR killer, either way it will be worth watching this battle…Remember 
the 3rd of November…and then the 25th for my birthday!
 



 
No comments:
Post a Comment
Thanks for your message, it is always nice to get feedback ;)