Taste the Champion Chip

It's amazing what you can do these days with a good idea and a bit of enthusiasm. In this global economic struggle where budgets are ever decreasing it is always a good practice to see what you can put together on a next to zero budget.

Therefore, one sunny Sunday morning my partner (Natalie) and I decided to shoot a quick video for the Doritos 'King of Ads' competition. The emphasis was always on having a bit of fun and not taking it too seriously. We wanted the video to have that fun element seeping in and almost feel like we had just captured these guys playing football and having a laugh.

We had a great group of lads that were more than happy to eat Doritos, play football and have a laugh while doing it. It made for a really relaxed shoot and we can't thank them enough for being such good sports. We shot the whole advert on the new Canon 7D (of which I am fast becoming a big fan of), this allowed us to shoot at a higher frame rate (50fps at 720p) for some of the running shots, this means we can play back at a slow motion speed. 

Our idea was simply based around the World cup Championship. As we get closer and closer to the world cup we are starting to see an increased volume in football related adverts (I should know, I have just done one for KitKat). So we quite simply had Doritos related names on the back of the player's shirts. Peter 'Crunch', Tortilla, Salsa and Doritos. We tried to get the message across saying 'Crunchy Tortilla with Salsa all over it', but that was too obvious so we used 'Crunch, Tortilla dipping in...Oh Salsa is all over it!' Which works a little more subtly and on a few different levels.

 

We designed the advert so that it could be viewed with or without sound...and it also works if you are just listening to it. Some adverts don't do this and in my opinion it makes for a weak advert if you can't get the product message with visuals only or with audio only. A good example of this is watching a TV in the pub and not being ale to hear it or a radio advert.

We were also conscious of having the hero actually consume the product, this is a huge necessity in advertising and something we knew we needed to get.

We will have our fingers crossed for England in the world cup and or fingers and toes crossed for a taste of the champion chip too! We hope you like the advert!