Last year I created two 10" adverts for Bayer to promote their new range of Rennie Ice. The adverts ran for four weeks on all major commercial channels including most Sky/cable channels. After the adverts had aired, the sales of Rennie Ice went up by more than 40%.
Bayer were extremely pleased with the results and we were asked to film a pocket pack version to tag on the end of the current commercials. We filmed the pocket pack commercial back in January '09 and so I had completely forgotten that they were due to re-run on air.
I was in the middle of reading a treatment for 'The Survivor' when the commercials came on in the background of 'I'm A Celebrity Get Me Out Of Here' and took me completely by surprise. It's quite a strange feeling to suddenly see and hear something that you had spent so much time staring at in production. There is a slight synaptic lapse where your brain recognises it, but doesn't register where from...then a millisecond later you realise that you actually created it! It's similar to that split second that you recognise someone you haven't seen for a long time and then realise that it is not them!
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